A joint message from iZotope CEO Mark Ethier and NI CEO Constantin Köhncke
Today we’re both very excited to announce a new alliance between iZotope and Native Instruments. We want to share a little bit about why this is exciting for us – and most importantly – for you, the creators, producers, and engineers who use our products daily.
Between us, we share a vision where music making and audio production is easier and more accessible, no matter where you are in your creative journey or process. We believe that by combining forces, we can shape a future where you have everything you need to create your best work.
If you’re wondering what this looks like in practical terms, it actually will look very familiar for now, but with many more exciting possibilities ahead. Native Instruments and iZotope will continue to exist independently, with our own leadership, teams, brands, and product lines. But when it comes to defining our shared future and vision, the two of us will work side-by-side as co-presidents of the new group, supported by our talented and passionate teams.
There have been many times in our history where we’ve wondered what it would be like to partner more closely. Past collaborations, like when iZotope introduced NKS (Native Kontrol Standard) to Ozone 9, gave us a glimmer of the potential. We share a depth of experience in the industry, with NI’s journey beginning in 1996 and iZotope’s in 2001. We both have unique and complementary strengths – from iZotope’s intelligent audio processing to NI’s innovative instruments, effects, and integrated hardware. Through our partnership, there are infinite possibilities for close collaboration, sharing of knowledge and technology, and enhancement of our product offerings.
As more and more people get into music making and audio production, they’re looking for better and easier ways to realize their ideas or to get started on their journey. To take an idea out of their head and put it into the world, or to put the finishing touches on their project. Together, iZotope and Native Instruments will be able to break down barriers and make it easier for producers, engineers, and musicians to realize their creative vision.
Our imaginations are already running wild thinking of the ways we can make things better and easier for you with the combination of our talent and technology, and we can’t wait to see what you will create.
All the best,
Mark and Con